Skandar Mokni | Mechanical & Software Engineer
Software Engineering // Live

CM Taxi Booking & Logistics

Technical Datasheet

SOFT-004

Project Overview

Designed and deployed a high-conversion landing page and booking interface for a premier transport service. The primary engineering goal was to maximize lead generation and minimize user friction.

The solution integrates directly with the WhatsApp Business API for instant communication, bypassing complex signup flows. Technical SEO optimization was a priority, resulting in top ranking for local keywords. The codebase is optimized for extreme speed and reliability on mobile networks.

Key Engineering Tasks

  • Conversion Rate Optimization (CRO): Designed UI flows specifically to drive booking actions.
  • API Integration: Implemented deep linking with pre-filled messages for WhatsApp.
  • SEO Engineering: Structured semantic HTML and meta data for maximum search engine visibility.
  • Speed Optimization: Minified assets and implemented lazy loading for sub-second load times.

Tools & Technologies

PHP
SEO Tools
Google Analytics
WhatsApp API

Specifications

Type Lead Generation Platform
Tech Stack Vanilla PHP, HTML5, CSS3
Integration WhatsApp Business API
Performance Core Web Vitals Optimized
Analytics Google Analytics 4 & Tag Manager
Role Frontend Engineer & SEO Specialist