Skandar Mokni | Mechanical & Software Engineer
Software Engineering // Live

Madam In - Digital Brand Experience

Technical Datasheet

SOFT-006

Project Overview

Created a bespoke digital presence for a high-end beauty salon, focusing on brand aesthetics and user engagement. Unlike standard template solutions, this project involved custom WordPress theme development to meet specific design requirements.

The backend was customized using Advanced Custom Fields (ACF) to provide the client with a tailored editing experience. The site integrates an appointment booking system and showcases a dynamic portfolio of services.

Key Engineering Tasks

  • Theme Development: Developed a custom WordPress theme from PSD/Figma designs.
  • Backend Customization: Configured custom post types and fields for service management.
  • Performance Tuning: Optimized database calls and asset delivery for WordPress.
  • Security Hardening: Implemented security best practices to protect against common WP vulnerabilities.

Tools & Technologies

WordPress
PHP
ACF
CSS3

Specifications

CMS WordPress (Custom Theme)
Language PHP, JavaScript (jQuery)
Customization Advanced Custom Fields (ACF) Pro
Optimization WP Rocket + CDN
Role WordPress Developer